Yup you heard it right! Location matters not just in films but also in marketing!

From television ads, to movies to e-commerce sites and social media, product placement has found its vibrant home right at our fingertips. The goodwill of a brand is created with the awareness and the trust it achieves. Therefore, the importance of product placement is vital to help boost sales, build brand awareness, and engender brand goodwill. There are numerous natural ways to get this achieved. Let’s get your brand out there and see the results for yourself. #BringHucksterwithyou

Consumer psychology is a field of expertise that explores how our feelings, values, emotions, and experiences impact the way we purchase and relate to products and services. One formal definition of the field describes it as “the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”
So what does a typical consumer psychologist do?
Professionals play a vital role not just in helping companies understand what their customers want and need, but also in helping them promote and market their goods and services to consumers.
Before planning the strategy, we
1. Conduct market research
2. Consumer attitudes and behaviour research
3. Create Messages for Marketing

Biodegradable, eco-friendly, organic – these green branding concepts has gained momentum, forcing businesses to reckon with them.
Unlike more traditional, sustainable companies focus on the triple bottom line, which includes people, planet, and profits. Also it not only helps the greater good by improving a company’s ecological footprint, but it can reduce waste, increase consumer engagement and loyalty, and provide a competitive edge, all contributing to the bottom line.
Hence, it is important to realize that consumers now buy with their conscience and they want their favorite brands to care and carry the same values they do.
But, don’t be ‘Greenwashed’.
Unfortunately, many companies consider this to be nothing more than a PR campaign designed to instantly hit trends and get as many customers as possible who are concerned about the fate of the planet.
Hence, the first step is to express your need in the evolving sustainability marketplace. Secondly, understanding of consumer’s values, emotions, and buying behavior related to sustainability Moreover, aim for transparency on your materials, products, customers, communities, and the planet. This includes actively examining the carbon lifecycle of their products—from the raw materials used in manufacturing all the way through to the recycling phase to ensure that they are meeting these goals. This makes it different from traditional marketing.
The takeaway is this, “It’s not easy being green.” But when “it’s a commitment to sustainability- visibility to the consumer and community at large Huckster possess the right tools and resources to not only make sustainable marketing achievable but also profitable!!

“I’m not looking for generic advice, I’m looking for unfiltered feedback from the someone who has tried and tested this product. Someone I can relate to and trust”

These are the thoughts consumers have while debating your brand product or service. With infinite number of product options, consumers lose sight of which product is worthwhile. The challenge nowadays is finding sources that are credible and reliable, which is where influencers play a role. Social content creators tend to be more valuable to brands as they have specific and engaged groups of followers who can convert into loyal customers. The goal is to figure out who you are as a brand and an influencer that best reflects those qualities while sharing a similar target audience. A big reason social media marketing works is because of the natural and effortless interaction.

Have you ever tried on clothes through your phone without even entering a store? Or seen what’s inside a box without opening it? That’s ‘Augmented Reality’.

One of the most promising and innovative technological advancements is augmented reality (AR). It’s an interactive technology through which objects in the real world are enhanced through mobile technologies. Augmented reality stands to be one of the driving forces behind sales and branding efforts by giving consumers unique experiences. Moreover, it brings about better brand recognition and emotional connections. It is important to keep consumers engaged and excited which eventually drives business opportunities and sales.

Did you hear that? That’s something known as ASMR; Autonomous Sensory Meridian Response.

For the past few years brands have tried to stand out from their competitors by creating loud advertisements. However, currently brands have taken an opportunity to tap into ASMR by including soft clicking, tapping and whispering sounds into their advertisements. ASMR listeners have described these feelings as sparks all over their body creating tingling sensations. In the constant noise surrounding us, this is exactly what consumers need. Take your consumers through an ASMR journey and trigger sensations they will never forget.

Did you know that even the slightest change in colour can unconsciously affect our decision making and perspective? A study conducted by a well-known company found out that click rates on their links were significantly higher with a certain shade of blue as opposed to the other blue shades. From purchasing behaviour to trust, the colours a brand chooses for their retail space/packaging/logo can evoke different responses from consumers. Research indicates that red encourages impulse buying whereas navy blue allows for a more thoughtful and careful purchase behaviour. 
Colours also carry different meanings in different cultures. A better understanding of the influence behind different colours will help your brand direct the marketing strategies, design and even implementation. Isn’t that cool? Let us know if you’ve ever realised the effect colours have on our actions. 

Different people, multiple emotions, trillions of preferences and behaviors… How will your business reach to the right audience? This conundrums to reach a large audience in a limited amount of times, or a small group on numerous occasions, while lining between frequency and reach are what the marketers face.

A phenomenal process of using psychographics data to segment consumers by their values, affinities and interests, enables an accurate targeting goal in order to find the holy grail that is the right person on the right device at the right moment.
While devoting a substantial amount of effort to achieve its efficacy with the experts and we say “Reach The Right Audience”.

Not all podcasts are equal. Some come to fruition with only the intent of entertainment in mind, whilst others are designed to create excitement around the brand. With that being said, marketers can still learn a lot from independent podcasts. They are, after all, talking about a niche subject and interacting among like-minded individuals — which is just what businesses are looking for through content marketing campaigns.

Open a site — Invite your guests to record a script and send it as a sound clip, which sounds fantastic! Great content will potentially add up to more episodes. In today’s social sharing, giving your audience a voice on your podcast will significantly boost your scope.

Let’s catch up to curate your content!

From ancient cave art to cutting-edge infographics – fast forward a few generations, people are telling more stories than ever.

We just had the medium shifted & our digital world is evolving at a breakneck pace.
Content gathers dust like fossils, and today’s trending hashtag is tomorrow’s iconic meme.

The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of traditional or internet advertising or marketing. It can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it by creating it it in honesty & transparency.

You are missing out on a huge opportunity to engage with your consumers when you try to reach out to them with generic and impersonal content.

Now, you might be wondering, 
“How am I supposed to know what each consumer likes?”
“How can I tailor campaigns for them individually without wasting time?”
That’s where data analytics and automation invade your questions.

Look at the excitement on your buyer’s face as they discover their desired product when searching through their favorite channels. Regardless of how knowledgeable our workforce is, approaching these potential consumers for a company has proved challenging. Yes, it’s also important to remember that the automated system was designed by people with the help of a team. The main benefit of these programmed Ad networks, however, is that they have the ability to reach a large audience of similar types and even interpret those who might be suitable for future promotions.

Even though we have such a digital personalised marketing system, its ability to reach the objective of the campaign, is based on its right resources from a team expert consumer psychologists who believe in driving results to commitment. At Huckster, we believe that cross-cultural partnerships.

Conversational marketing is customer focused using dialogue as an approach to marketing. It has become quite a popular strategy for increasing customer engagement, improving customer experience through the funnel and definitely growing revenue! If you want to find out the power of real-time conversations and why it’s so important in 2021, then keep reading!!

Every brand wants to build relationships and create unique experiences with its consumers and conversational marketing can help to do so while converting leads, how exciting! In general people love communicating through messages because it’s fast, easy and is like having an in-person conversation. So clearly it’s not a surprise that consumers want to use this to communicate with their brand of choice. Live chat, chatbots and messaging apps are being enabled on websites to create these personalised conversations.

Make it easier for your consumer to chat with your brand and definitely increase response time…engage leads through chat services rather than the tedious process of filling out forms. You can even send targeted messages once they land on your website instead of waiting for them to initiate the conversation. It’s all about making it smooth and easy for your consumer through the funnel. Program your bot in such a way that it helps connect to the sales team with instant bookings or enquiries therefore optimising your process leading to higher conversions for your brand. Let’s get chatting!

Your enlightened life lies in mitigating yourself in all endeavors. There arises an incitement where, getting online can leave you aggravated and hence with lesser peace than you deserve. Huckster’s vitality lies in eradicating such scenarios coming towards you.

After all, who doesn’t want to allay in a purposeful path where there is a journey to our own mindful center and back again in to the world.

Wouldn’t you feel the same, If your media plan was done right!

So, bridge those questions of how, when, where, and why your marketing content with a team that can help you draw your nautical chart and sail your extraordinary cruise into an epic adventure.

DM us the name of your cruise and let us map the way forward…

When you’re unfathomed! it’s not only because of traditional marketing practices, but also because of the unexplored world of the #digitalage.

Let’s explore now! indeed, with a crew that is able to sail you….

If you’re ready to sail, drop a DM