Have you ever tried on clothes through your phone without even entering a store? Or seen what’s inside a box without opening it? That’s ‘Augmented Reality’.

One of the most promising and innovative technological advancements is augmented reality (AR). It’s an interactive technology through which objects in the real world are enhanced through mobile technologies. Augmented reality stands to be one of the driving forces behind sales and branding efforts by giving consumers unique experiences. Moreover, it brings about better brand recognition and emotional connections. It is important to keep consumers engaged and excited which eventually drives business opportunities and sales.