“I’m not looking for generic advice, I’m looking for unfiltered feedback from the someone who has tried and tested this product. Someone I can relate to and trust”

These are the thoughts consumers have while debating your brand product or service. With infinite number of product options, consumers lose sight of which product is worthwhile. The challenge nowadays is finding sources that are credible and reliable, which is where influencers play a role. Social content creators tend to be more valuable to brands as they have specific and engaged groups of followers who can convert into loyal customers. The goal is to figure out who you are as a brand and an influencer that best reflects those qualities while sharing a similar target audience. A big reason social media marketing works is because of the natural and effortless interaction.