Mass communication language is design. To be able to communicate the highs and complexities the scientific community achieves, to the public, design strategies need to be incorporated.

One such philosophy can explain this further; Neri Oxman, explains the entanglement between science, design, art and engineering, illustrated through the visualization known as the Krebs Cycle of Creativity. Here lies the idea that knowledge cannot be attributed to distinct disciplines but rather they are entangled with various other disciplines. One can significantly influence the other and where a project or individual can reside in multiple disciplines. Nature and culture can coalesce according to the cycle as nature can be described as elements that support life and if life cannot exist without culture; they become one.