Biodegradable, eco-friendly, organic – these green branding concepts has gained momentum, forcing businesses to reckon with them.
Unlike more traditional, sustainable companies focus on the triple bottom line, which includes people, planet, and profits. Also it not only helps the greater good by improving a company’s ecological footprint, but it can reduce waste, increase consumer engagement and loyalty, and provide a competitive edge, all contributing to the bottom line.
Hence, it is important to realize that consumers now buy with their conscience and they want their favorite brands to care and carry the same values they do.
But, don’t be ‘Greenwashed’.
Unfortunately, many companies consider this to be nothing more than a PR campaign designed to instantly hit trends and get as many customers as possible who are concerned about the fate of the planet.
Hence, the first step is to express your need in the evolving sustainability marketplace. Secondly, understanding of consumer’s values, emotions, and buying behavior related to sustainability Moreover, aim for transparency on your materials, products, customers, communities, and the planet. This includes actively examining the carbon lifecycle of their products—from the raw materials used in manufacturing all the way through to the recycling phase to ensure that they are meeting these goals. This makes it different from traditional marketing.
The takeaway is this, “It’s not easy being green.” But when “it’s a commitment to sustainability- visibility to the consumer and community at large Huckster possess the right tools and resources to not only make sustainable marketing achievable but also profitable!!